- Give your constituents a robust palette of social media activities to keep them informed and engaged.
- Plan your social media community so that it is both current and attractive, with proven appeal to younger demographics so that your association can engage and retain the next generation of supporters.
- Reserve an area in your community to continuously showcase current and future initiatives.
- Through your socially-enhanced community, establish innovative, dynamic, scalable ways of fundraising.
- Speaking of scalability, be 100% certain your new community can grow along with your needs.
- In your deployment, be sure to give your audience multiple ways of engaging with each other.
- Be certain your new community is fully branded and seamlessly integrated with your existing web presence—Single-Sign-On capability is essential.
- Allow your site’s visitors to contribute content, share information and form meaningful connections.
- Deploy social media solutions that will engage visitors and persuade them to become subscribers.
- Your research into specific social media tools should pinpoint solutions that allow you to track leading voices of your constituency and to identify their interests.
- Capture valuable data for targeted fundraising initiatives and empower your users to leverage the power of community for online fundraising.
- Above all, seek assurances (and real-world examples) from your provider demonstrating that your deployment will be a flexible Web 2.0 platform with broad functionality that can boost community growth and adapt to community needs for the long-term.
