CARE
CARE is a leading humanitarian organization fighting global poverty. It places special focus on working alongside
poor women in an effort to help families and entire communities escape poverty.
Challenges:
Desired a more dynamic online experience
Needed to engage younger constituents
Wanted to facilitate the sharing of information
Implications:
Providing a more engaging online experience for its constituency would encourage activism, volunteerism and increase donations.
Solutions:
ThePort infused its Social Media Suite into CARE’s existing website to create an online community complete with:
Profiles
Friending
Blogging
Groups
Newsreaders
Outcome:
Launched a fully-branded online community that leveraged existing assets, while providing younger audiences with the type of socially engaging online experience to which they’re accustomed.