- Social media enhancements of your existing web site(s) can help retain/increase subscribers and significantly boost web-based revenues.
- Focus on social media solutions for your online community that connect with your advertisers and your audience at the same time.
- In your deployment, be sure to give your audience multiple ways of engaging with each other.
- Be certain your new community is fully branded and seamlessly integrated with your existing web presence—Single-Sign-On capability is essential.
- Allow your site’s visitors to contribute content, share information and form meaningful connections.
- Focus on social media solutions for your online community that connect with your advertisers and your audience at the same time.
- Verify that your social media provider offers Remote Content Modules that can be embedded on related newspaper site pages to encourage visitors to submit content throughout you web network.
- Develop a well-researched, viable plan to effectively monetize the content of your new social media-enhanced community..
- In your monetizing efforts, focus first on local geography and the local marketplace.
- Establish a dynamic online space for goods and services...a place where local businesses can reach out to local citizens.
- Generate new revenue streams by promoting a multi-tiered program for advertisers within your community...a proven forum to cost- effectively market products and services.
- The bottom line? Your community should leverage robust social media tools to connect advertisers and subscribers in powerful, sustainable ways.
- Through your community marketplace, attract a new, active category of advertisers.
- If it parallels your marketing strategy, consider allocating ample online space to proven market niches such as Wedding/Bridal Planning, Healthcare Services and/or Pet Products & Services.
- Make sure your social media platform provider has the experience and tools that are required to construct and launch a dynamic “marketplace” within your community.
- Along with a “marketplace” deployment, consider subscriber- only, premium areas and activities that will expand your online revenue options.
