- Be certain to have flexible administrative control over user data. For example, utilize email addresses for targeted fundraising initiatives. Then, build in a prominent, easy-to-use click-and-donate link.
- Embed dynamic social media tools that encourage your members to contribute content, share information and form meaningful connections.
- Grow your brand virally by integrating social media solutions that shape a robust, highly-interactive community that connects with current donors and attracts new ones.
- Give your constituents the opportunity to engage in social media activities that steadily, reliably keep them informed and energized.
- Along with projecting a fully branded and seamlessly integrated community wrapped around your existing web presence, be sure your provider offers Single-Sign-On capability. With Single-Sign-On, your members will not face inconvenient, irritating multiple log-ons.
- Plan your social media community so that it is both current and attractive, with proven appeal to younger demographics so that your non-profit organization can continuously reach out and engage the next generation of supporters.
- Showcase current and future initiatives that are most critical to your non-profit mission...plan to construct an eye-catching area for display—one that is easily updated.
- Through your socially-enhanced community, establish innovative, dynamic, scalable ways of fundraising.
- Ask your provider if your new community platform can grow transparently as your organization (and community traffic) accelerates. Is the platform 100% scalable?
- Deploy social media solutions that will enhance your non-for-profit image...solutions which engage visitors and persuade them to become subscribers (and donors).
- Your research into specific social media tools should pinpoint solutions that allow you to track leading voices of your constituency and to identify their interests.
- Above all, seek assurances (and real-world examples) from your provider demonstrating that your deployment will be a flexible Web 2.0 platform with broad functionality that can boost community growth and adapt to community needs for the long-term.
