Social Media In-Depth

New Social Networking Community Grateful Nation Does Great Work Online and Offline

Thu, 15 Oct 2009 00:38:24 GMT

Nonprofit Beth Israel Deaconess Medical Center recently launched a unique online community that is all about patients, friends, family and employees connecting and sharing. In Grateful Nation, people have the opportunity to network with peers, share treatment resources, tell their story in a blog, plus upload content to Facebook and connect with other members in Groups and Events.

The Grateful Nation community is breaking new ground with its innovative merging of online and offline activities. Best of all, lots of people benefit from the volunteerism and generous giving associated with a variety of events.

Within the socially-enabled web site, constituents are offered multiple ways to connect and participate in local community events that raise awareness for Beth Israel Deaconess Medical Center. Separate landing pages give members multiple options for getting involved and large “Donate Now” buttons are prominent in all areas of the community. The positive result? Both fundraising and volunteerism are given significant impetus.

One excellent example of online/offline event success involves cancer survivor Tom DesFosses and A Reason to Ride, an annual bike ride which raises significant proceeds for Beth Israel Deaconess Medical Center. Members of Grateful Nation can sign up online to participate in A Reason to Ride; they can support the event monetarily; they can even volunteer to help run the event in person.

In September, 2009, with a goal of $35,000, A Reason to Ride (presented by Fuddruckers) raised over $56,000 to benefit cancer research at the medical center.

In the Grateful Nation social community, A Reason to Ride is joined by other fundraising efforts that reach out to donors in a variety of activities. Walkathons, golf tournaments, tennis events and musical concerts are all popular and worthwhile.

If you would like to learn more about the real-world benefits being realized by nonprofits and associations with white label social communities, please click here.

ThePort's Social Spaces Open Up a New World of Vibrant Social Networking Activity

Wed, 07 Oct 2009 00:16:40 GMT

Nonprofit and association organizations are benefiting—at an accelerating pace—from the deployment of white label communities that boast flexible social spaces where members gather. The many forms of social spaces can be tailored to perfectly reflect your community’s activities, your organization’s goals and your members’ most compelling interests.

Social Spaces are innovative, socially-enabled places that consistently drive interaction in every type of nonprofit or association community. With Social Spaces, you can create unique gathering places that make sense for your community members. ThePort Network’s experience with Social Spaces goes far beyond the standard “social group.” ThePort’s Social Spaces not only match your constituents’ interests, they are logically linked to your organization’s fundamental objectives.

Chapters, Committees, Executive Officers, and Fundraising Teams are all good examples of productive, task-oriented Social Spaces. In addition, Social Spaces can be customized with unique names, descriptions, profile fields and taxonomies. As an added feature, Social Spaces can be public or private. For example, Restaurant Facility Management Association (RFMA) has created private committees within its community where designated officials interact and work on association business.

Social Spaces serve as important community hubs and attract like-minded members who can communicate, share documents, along with a variety of content. Every Social Space has its own blog, photo album, video gallery and comments that stimulate user engagement and activity.
ThePort Difference: ThePort Social Spaces is the only social media technology that lets you define and create 100% unique gathering places that make sense for your members and constituents.

In real-world use, ThePort Network clients are making the most of dynamic online destinations infused with Social Spaces activity. For example, in Sierra Club’s Climate Crossroads community, members flock to Social Spaces called Actions where they team up on specific environmental issues such as Plastics Pledge, Guerrilla Forestry and Letters to the President.

In a different type of Social Spaces use, United Church of Christ encourages members of its MyUCC community to create unique Groups that support church activities and collaboration. One group is designed for UCC clergy under the age of 40; another group, Advocates for Immigrants, dedicates its activities to promoting humane immigration reform.

Harnessing the power of geography and a sense of belonging, many Lee Enterprises’ newspaper-linked online communities make Neighborhoods prominent Social Spaces for their members. For instance, The St. Louis Post-Dispatch MySTLToday community features a landing page with over a dozen possible neighborhoods to join. The landing page is complete with display ads from local advertisers.

If you would like to learn more about the real-world benefits being realized by nonprofits and associations with online communities, please click here.

Creative Support for Your Social Networking Community with Facebook, Twitter and LinkedIn

Wed, 23 Sep 2009 01:16:25 GMT

The growth of social media on the internet is nothing short of staggering. Consider the number of registered members now interacting in the most popular networking communities, as of summer 2009: Facebook = 300 million. Twitter = 44.5 million. LinkedIn = 43 million.

Nonprofits and associations are recognizing the enormous power of these numbers in terms of their own branded communities. By discovering new and creative ways to link with Facebook, Twitter and LinkedIn, nonprofits and associations are significantly reinforcing their causes, actions and missions.

Connecting with supporters in these popular web destinations is proving to be a cost-effective and productive way of promoting the original goals of a proprietary online community. Here are a few of the ways organizations are leveraging the growing traffic of “big tent” online destinations:

-As a simple start, community administrators can be sure links to “big tent” social networking sites such as Facebook and Twitter are prominently positioned so that members can easily navigate from the organization’s branded online community to Facebook and Twitter, then back again. The AddThis module makes it easy.
For example, let's say you and some of your friends belonged to a social networking community sponsored by the humane society. You decide to create an online group called, "Adopt-a-Pet." With one click, you can link your new group to Facebook and start asking others to join the cause.

-It’s becoming increasingly important for nonprofits and associations to maintain an active presence on heavily-trafficked networks. It’s a very effective way to build relationships and reliably attract new members to branded communities

-Posting links about important actions, events announcements, newly created groups or current networking and knowledge-sharing opportunities effectively boosts awareness about an organization and generates support

-Another constructive tactic is to create specific causes in Facebook, develop a following and interaction there, then link back consistently to a private label community. This strategy greatly enhances cause perception and support

-Engagement with followers of nonprofits and associations is also being heightened on Twitter and LinkedIn, where an organization’s persona can be subtly shaped by an individual staff member who posts regularly. Developing a genuine, personal connection with supporters and potential supporters can help spread the word about your mission.

-With a socially-enabled community, of course, there are additional creative strategies you can leverage. Interacting with your Facebook account, your organization might set up RSS feeds on your Facebook home page linked to key content in your branded community. Key spokesperson bloggers, for instance. Advocates for "Adopt-a-Pet," in this case, would appear in both communities simultaneously. This approach would automatically and continuously freshen your Facebook content.

-Though Twitter has a 140-word limit on tweets, you could keep communication active with your followers by automatically posting highlights from your community RSS feeds with Twitterfeed. Introductions to blog entries are the perfect length in this scenario to pique the attention of all those who already have an interest in the subject. Your followers, passionate about all things to do with gardening, for example, would doubtlessly click through to see what, exactly, is being talked about in your organization's white label community.

This is just a peek at how nonprofits and associations are creatively supporting their social networking communities by engaging with the most dynamic social interactions on the web. If you would like to learn more about social media solutions for nonprofits and associations, please click here.

What You Need to Know about Launching a Social Networking Community: Community Building Steps, Part 3 in our Series

Thu, 17 Sep 2009 07:43:01 GMT

Knowing what to expect prior to launching a white label community is essential, every step of the way. Now that you have chosen your online community provider, there is a process which takes place, beginning with your community configuration and continuing to the date of deployment. We will discuss deployment strategies in our next series’ post. Nonprofits and associations, especially, should expect the step-by-step timeline to reflect the following basic elements. Please note, however, that the complexity of the chosen platform will affect the completion of each step as well as the overall timeline.

1) Review the Project Specification Document from Your Vendor
The next step should be a detailed project specification. Look for an initial document that is in-depth yet flexible enough to incorporate critical changes. This important handoff should include a final community design mock-up. Make sure to devote quality time to reviewing it. Carefully check the details and proposed functionality. The project specification should include feature descriptions, a timeline, along with roles and responsibilities of both parties. Sign off on the specifications and mock-up.

2) Receive the Formal Configuration Document for the Community
Approve all of the specification elements as well as module positioning, advertising scripts and url/domain name. This is the outline for how your community will look and function when it is completed.

3) Gather the Necessary Resources from Your Organization
Your social networking community provider should provide details on exactly which members of your team will need to be involved in the building of your community. Most likely, members of your technical, web, and communications teams will need to be present at minimum. These teams will need to be able to address questions around your databases, website, branding and messaging.

So that your vendor can furnish a detailed, accurate project specification, you need to think about some of your community’s critical elements:

- If your organization is implementing Single Sign On with the community, plan out the steps to procure the technical information your community supplier needs to implement single sign on. If SSO with a custom-built database is being implement, you will need a technical resource on standby to work with your social networking community provider. Utilizing management systems from a provider such as Avectra, Blackbaud, Convio or TMA Resources will expedite the process, as these systems have standard Single-Sign-On procedures and tools that can help the process move faster

-Think about the look and feel of your community. Do you want the socially-enabled side of your web presence to perfectly reflect your website, or would you prefer the community to be unique? If you are creating a new look for your community, you'll need a designer that can work with you, and you'll also need to work with your community provider to ensure the CSS of your new community reflects the updated design

-At the least, you will need to furnish your community provider with your website's header and footer so it can be plugged into your community design

-Because your website and servers have unique DNS settings, you will need to reconfigure them to create a unique subdomain for the new community (community.yourwebsite.com). Also, decide upon an appealing domain name that reflects your community and its mission.

It is important, as you create the project plan for the community, that you have gained appropriate buy-in from all departments involved in the community and get them to commit to project deliverables.

5) Construction and Branding of the Community
Your provider will tailor the platform to your needs in terms of design, branding and functionality. This may take as little as a week or months, depending on the configuration and sophistication of your community. Gathering all of the required information from your organization's different departments in a timely manner will improve the time-to-launch for your community.

6) Community Walk-Through Followed by Q&A
Once the community construction and design has been completed by your providers, give the community close scrutiny and a rigorous trial. Your provider should adhere to industry-standard Q&A and testing practices before releasing your community. Key members of your organization should also take time to test all of the different components of the community, ensure that the organization's message and branding is properly reflected, and ensure that the community's work flow will make sense to your organization's members and constituents.

7) Final Review and Acceptance
Prior to deployment, you will have the opportunity to formally review your new community. When your team is satisfied, you will be expected to sign and return an acceptance certificate.

The final step in the process is launching the community and getting your members and constituents to join the community—we'll cover this next week.

Evaluating the process of a social networking deployment can be complicated. It is our hope that these common steps will aid your research. If you would like to learn more about the real-world benefits and ROI being realized by nonprofits and associations in white label social media, please click here.

What You Need to Know about Launching a Social Networking Community, Part 1

Tue, 08 Sep 2009 09:06:45 GMT

We’re putting together a four-part series of informative blog articles on evaluating social media deployments, covering initial research to beyond launch. Deploying white label social networking communities can be confusing and complicated, which is why we would like to take you on a step-by-step approach, from initial research to beyond launch.

This post is about establishing goals and starting research. Stay tuned for weekly updates—next up is comparing vendors and evaluating platforms.

Without a doubt, researching a white label community deployment can be complex and time-consuming. The question is, how should you initiate such a research project, how can you best take it step by step, from evaluating vendors to launch strategy and beyond. Today we take a look at how associations and nonprofits might get started on their social media platform evaluation.

Begin by Compiling Reasons for Launching a Community

What do you expect to accomplish with your new online community? First, identify the person or department in your organization that is best suited to spearhead this type of demanding project.
Which department should lead the way? Marketing...Communications...IT... Development...or perhaps even the executive staff should be in charge. But in the end, it probably makes sense to pick the department that has the right resources to create value from the community after deployment.

First, create a definitive list of precise objectives that need to be realized with the online community. Here are a few examples:
-Ultimately, what level of return on investment (ROI) do you expect to achieve?
-When do you expect to see this ROI?
-What are your expectations about a timeframe for the deployment?
-What do you want constituents or members to do in your online community?
-How many staff members can you dedicate to the administration and marketing of the community?

Define the Technical Considerations that Will Affect the Performance of Your Community

Your organization will face the same challenges before and after an online community deployment...fundraising and/or dues collection...membership growth...connection to and engagement with members...healthy participation in causes and/or events. The list goes on.

You should definitely consider the depth of integration your social media platform will offer with your existing databases:
-Do you want your community provider to offer seamless integration with your management systems so that your member data can be fully utilized?
-How deep does integration with your AMS/CMS database need to run? Do you need to socially-enable fundraising, advocacy or other programs that are powered by these systems?

Which Current Programs Would You Like to Socially Enable? Which New Programs Would You Like to Create?

Make a list of the important initiatives you already have in place to benefit your members. If these programs are effective and popular, chances are you can take them to greater heights with social media. Exceed constituents’ expectations in these suggested areas:

-Events participation

-Chapter meetings and sessions

-Group/committee creation

-Causes and Mission actions

-Online classrooms/certification -Interactive Supplier Directory

Think creatively about new programs/concepts that might engage, educate and enlighten your constituents within activities that help deliver a more meaningful social networking experience in your newly deployed community:

-Consider launching campaigns that boost Advocacy and leverage

the power of your constituents’ networks

-Think about creating social groups or committees that work in conjunction with your online training programs

-Keep in mind how you can more fully engage your supporters with socially-enabled Knowledge Sharing

-Analyze how thought leaders in your community might go about driving discussions and action commitments around important causes

If you would like to learn more about the real-world benefits and ROI being realized by nonprofits and associations in white label communities from ThePort Network, please click here.

Consider the Critical Importance of Data Storage for Your Social Networking Community

Wed, 19 Aug 2009 07:05:20 GMT

In performing your due diligence regarding a white label community deployment, keep in mind that your online community’s functionality is only as good as its hosting performance. Have you compared the costs and reliability quotient of in-house hosting versus affordable shared hosting? Which data center Tier rating do you think offers the best value in security and dependability?

Overview of Data Center Ratings

To succinctly summarize the difference, Tier I represents the most basic type of hosting with a greater risk of downtime for your community. Tier I rated data centers represent the prototype first developed in the 1960s. Tier II complexes offer minor improvements, including servers that are positioned higher off the center’s floor than Tier I, but Tier IIs have also been around since 1970.

Moving from Tier I to Tier IV, one of the biggest differences is built-in redundancy or delivery paths. When Tier I and Tier II centers go down, they’re down. Tier III hosting offers one passive backup delivery path to your active data stream. Tier IV centers provide two full-time, active delivery paths.

For example, ThePort Network’s state-of-the-art Tier IV data center delivers hosting with double-redundancy backup that even includes diesel generators in case of a total power outage.

Quick Comparison of Data Center Tiers

Tier I - Delivery Paths: 1. Raised Floor Ratio to Overall Space: 20%. Raised Floor Height: 12”. Year First Deployed: 1965. Average Annual Downtime: 28.8 hrs. Site Availability: 99.671%.

Tier II - Delivery Paths: 1. Raised Floor Ratio to Overall Space: 30%. Raised Floor Height: 18”. Year First Deployed: 1970. Average Annual Downtime: 22 hrs. Site Availability: 99.749%.

Tier III - Delivery Paths: 1 active, 1 passive. Raised Floor Ratio to Overall Space: 80%-90%. Raised Floor Height: 30”-36”. Year First Deployed: 1985. Average Annual Downtime: 1.6 hrs. Site Availability: 99.982%.

Tier IV - Delivery Paths: 2 active, Raised Floor Ratio to Overall Space: 100%. Raised Floor Height: 30”-36”. Year First Deployed: 1995. Average Annual Downtime: .4 hrs. Site Availability: 99.995%.

A Brief Story about a Company Which Decided Not to Go with a Tier IV Data Center

For an example of the real dangers and aftermath of not selecting a Tier IV data center to host your servers, read this story about Rackspace. Rackspace is a global web host which experienced a critical interruption in its sole power display for a number of hours, causing websites for thousands of customers to go down when their servers lost power.

Smart, Secure, Affordable Shared Hosting

ThePort Network keeps costs reasonable for its clients by offering shared website hosting in a state-of-the-art, super-redundant Tier IV data center. Together, ThePort and its dozens of clients share the cost of data center operation and vital server maintenance. Everything is included in the cost of the subscription agreement—no additional fees for reliable, high-performance hosting for the life of the contract.

In addition, ThePort’s world-class Tier IV data center features the latest in security, such as bio-key and physical key, along with sophisticated firewalls and vulnerability scanning to protect against viruses, malware, spyware and malicious hacking.

Administration of the servers and center is implemented and maintained by ThePort as part of your contract. Over time, the savings of shared hosting versus internal or dedicated hosting add up.

Questions for Your Software Vendor or SaaS Provider

In your research about data centers and community hosting, try to include a few of these logical questions:

* What is the uptime record over the past 90 days?
* How many backup generators do they have to keep the power running in the event of a power loss?
* Do they provide you with an uninterruptible power supply (UPS)?
* Does the data center have a powerful cooling system that keeps temperatures down to at least 60 or 70 degrees Fahrenheit so that servers and computers are kept cool?
* How sophisticated is the fire prevention system?
* Are system administrators on staff 24x7?
* Will they give you a list of customers you can contact as references?

If you would like to learn more about ThePort’s Tier IV data center and the benefits of secure, shared hosting, click here.

ThePort Network Unveils New Technology Release for Summer 2009

Wed, 29 Jul 2009 01:13:56 GMT

ThePort has important news for its valued clients, esteemed partners and potential new customers. On Thursday, July 23, 2009, ThePort deployed a groundbreaking 3rd Quarter Global Version Release. As a result of this release, we are delighted to tell you about several fresh product updates and exciting new features.

Platform Enhancements

The successful implementation of the July 23 release means these useful improvements will be present in all communities.

· Plaxo Invitation Widget – Community users and administrators can now import contacts from multiple address books directly from the community. Yahoo, Outlook, Gmail, Hotmail and Plaxo address books are all supported. Community, Friend, Group/Social Object and Event invitations will now include a Plaxo widget with the invitation.

· Group Bulletin Email Notifications – Group Bulletins will now automatically send email notifications to all Group Members. Users then have the ability to manage from which Groups they would like to receive email notifications.

New Features

After successful Beta testing, ThePort is pleased to announce the following features are now generally available as add-on services. If your organization is interested in further exploring implementing any of these new features, we encourage you to contact your account manager for additional details and pricing.

Activity Feeds – a major new upgrade, Activity Stream will give all community members, particularly active ones, a compelling new reason to visit the site more often and become more involved with their peers. Checking updates in the stream will help users more actively explore their fellow members’ profiles and actions. The result? Members are more likely to discover events, causes and discussions they may not have found on their own.

Document Sharing – new Document Share will give our clients the ability to motivate their users and groups to upload and share documents. This release includes the capabilities of uploading, viewing and commenting on documents in the community. The same administrative controls currently used in the community will apply and virus-checking will be included.

Forums at the Group Level – This new feature will allow groups to create their own Forums and thereby inspire members to engage in discussions with others sharing similar interests. Group Forums will also be accessible within the Community Forums but will only be visible to members of the specific Group and Forum Administrators. Each Group will have the option to decide whether or not it wants to allow Forums.

“AddThis” Functionality – AddThis facilitates social sharing and bookmarking of community pages and content modules to other popular social sites including Facebook, LinkedIn, Twitter, and so on. This new community feature will allow you and your members to share community content (including User Profiles, User Blogs / User Blog Entries, User Photos Albums / User Photos, User Video Albums / User Videos, as well as Group-linked Profiles, Blogs, Photos Albums, Photos, Video Albums, Videos, plus Event Profiles and Feed Roll Articles) with other social sites your organization utilizes. Another important asset of AddThis is that it creates the opportunity for you to market your private label community to your constituents’ existing networks.

Twitter News Feed – This new feature will allow registered Twitter members with a valid Twitter user name to display Twitter feeds on individual user or group profiles.