Nonprofits and Associations Use AddThis to Publish Community Content Across the Internet

            Private label social networking communities are boosting online interaction with new tools that expressly benefit nonprofits and associations. One of these now available from ThePort Network is AddThis, a hard-working, compact module that can be placed on high-traffic pages which community members can easily access. With a couple of clicks, users can push published content within the community to over 50 destinations on the worldwide web. Included with AddThis functionality are options for emailing and instant messaging individuals as well as printing the content.

AddThis Lets Community Members Instantly Share Content with Their Contacts on the Internet’s Most Popular Social Networking Sites

            Because social networking is all about sharing, AddThis provides a fast, easy way to help your community members connect with their friends on Facebook, Twitter, Digg, Delicious, MySpace and other sites. For example, registered members of MyUCC, sponsored by ThePort client United Church of Christ, use AddThis to make others aware of interesting blog entries and photos posted within the MyUCC community. In the same way, members can quickly share additional community content such as profile information, videos, groups and events.

How Nonprofits Can Use AddThis Effectively in a Fundraising Drive

            A socially-enabled community offers the perfect opportunity to reinforce fundraising with the use of integrated social media solutions from ThePort along with the AddThis widget. Let’s say you have a fundraising deadline on your calendar that coincides with a special event that caps off an important campaign. Consider creating an event online...published for all community members to see and take part in. After posting the facts about the upcoming cause-related happening using ThePort Events tools, you can further boost excitement and attendance by sharing details of the event with visitors to Facebook, Twitter, and Digg, for example. AddThis makes it simple to spread the news around where the most people will see it.

AddThis Can Help You Attract Visitors to Your Community and Register New Members

          Associations and Nonprofit organizations can make the most of AddThis connectivity by using the tool to consistently reach out to potential new members. Publishing relevant content from your private label community on heavily-trafficked social networking sites will get the attention of like-minded individuals and give them a quick, uncomplicated way to see what you are all about. An AddThis link is like an email invitation—only better—because the viewer of your content link will see it in a familiar environment that he or she has chosen to visit and that the invitation is from a familiar friend.

 Connect Community Members Around a Cause Using AddThis

            Energize your member base with the causes they care about as you give constituents a greater sense of belonging in your community. Using ThePort’s social Grouping solution in conjunction with AddThis will draw maximum attention to your mission objectives. First, create a Group (or multiple Groups) in your online community linked to cause-related issues. Giving the Group a public setting will allow any registered member to see it and join. This will help connect supporters who share similar interests and are passionate about the cause. Finally, share the Group’s philosophy and actions with everyone on the web by circulating details of the cause-related activity around the internet using a few AddThis clicks.

ThePort client Sierra Club, for instance, boasts an Astronomers for Climate Solutions group in the Climate Crossroads community where members, using AddThis, can share their concerns for the environment with friends on other social networking sites.

We encourage you to comment on our blog topic about the AddThis widget, nonprofits, associations, fundraising, cause-related activity and all facets of online social networking.