Posted by: Walter Roark at 8:38PM AFT on October 14, 2009
Nonprofit Beth Israel Deaconess Medical Center recently launched a unique online community that is all about patients, friends, family and employees connecting and sharing. In Grateful Nation, people have the opportunity to network with
peers, share treatment resources, tell their story in a blog, plus
upload content to Facebook and connect with other members in Groups and
Events.
The Grateful Nation community is breaking new ground with its innovative merging of online and offline activities. Best of all, lots of people benefit from the volunteerism and generous giving associated with a variety of events.
Within
the socially-enabled web site, constituents are offered multiple ways
to connect and participate in local community events that raise
awareness for Beth Israel Deaconess Medical Center.Separate landing pages give members multiple options for getting involved and large “Donate Now” buttons are prominent in all areas of the community. The positive result? Both fundraising and volunteerism are given significant impetus.
One excellent example of online/offline event success involves cancer survivor Tom DesFosses and A Reason to Ride, an annual bike ride which raises significant proceeds for Beth Israel Deaconess Medical Center. Members of Grateful Nation can sign up online to participate in A Reason to Ride; they can support the event monetarily; they can even volunteer to help run the event in person.
In September, 2009, with a goal of $35,000, A Reason to Ride(presented by Fuddruckers) raised over $56,000 to benefit cancer research at the medical center.
In the Grateful Nation social community, A Reason to Ride is joined by otherfundraising efforts that reach out to donors in a variety of activities. Walkathons, golf tournaments, tennis events and musical concerts are all popular and worthwhile.
If
you would like to learn more about the real-world benefits being
realized by nonprofits and associations with white label social
communities, please click here.
Posted by: Walter Roark at 8:16PM AFT on October 6, 2009
Nonprofit and association organizations are benefiting—at an
accelerating pace—from the deployment of white label communities that
boast flexible social
spaces where members gather. The many forms of social spaces can be
tailored to perfectly reflect your community’s activities, your
organization’s goals and your members’ most compelling interests.
Social Spaces
are innovative, socially-enabled places that consistently drive
interaction in every type of nonprofit or association community. With
Social Spaces, you can create unique gathering places that make sense
for your community members. ThePort Network’s experience with Social
Spaces goes far beyond the standard “social group.” ThePort’s Social
Spaces not only match your constituents’ interests, they are logically
linked to your organization’s fundamental objectives.
Chapters, Committees, Executive Officers, and Fundraising
Teams are all good examples of productive, task-oriented Social Spaces.
In addition, Social
Spaces can be customized with unique names, descriptions, profile
fields and taxonomies. As an added feature, Social Spaces can be public
or private. For example, Restaurant Facility Management Association (RFMA) has created private committees within its community where designated officials interact and work on association business.
Social Spaces serve as important community hubs and attract like-minded
members who can communicate, share documents, along with a variety of
content. Every Social Space has its own blog, photo album, video
gallery and comments that stimulate user engagement and activity. ThePort Difference:
ThePort Social Spaces is the only social media technology that lets you
define and create 100% unique gathering places that make sense for your
members and constituents.
In real-world use, ThePort Network clients are making the most of
dynamic online destinations infused with Social Spaces activity. For
example, in Sierra Club’s Climate Crossroads
community, members flock to Social Spaces called Actions where they
team up on specific environmental issues such as Plastics Pledge,
Guerrilla Forestry and Letters to the President.
In a different type of Social Spaces use, United Church of Christ encourages members of its MyUCC
community to create unique Groups that support church activities and
collaboration. One group is designed for UCC clergy under the age of
40; another group, Advocates for Immigrants, dedicates its activities
to promoting humane immigration reform.
Harnessing the power of geography and a sense of belonging, many Lee
Enterprises’ newspaper-linked online communities make Neighborhoods
prominent Social Spaces for their members. For instance, The St. Louis Post-Dispatch MySTLToday
community features a landing page with over a dozen possible
neighborhoods to join. The landing page is complete with display ads
from local advertisers.
If you would like to learn more
about the real-world benefits being realized by nonprofits and
associations with online communities, please click here.