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Social Media In-Depth
ThePort’s Social Spaces Open Up a New World of Vibrant Social Networking Activity
Posted by: Walter Roark on October 6, 2009 at 8:16PM AFT
Nonprofit and association organizations are benefiting—at an accelerating pace—from the deployment of white label communities that boast flexible gathering social spacessocial spaces where members gather. The many forms of social spaces can be tailored to perfectly reflect your community’s activities, your organization’s goals and your members’ most compelling interests.

Social Spaces are innovative, socially-enabled places that consistently drive interaction in every type of nonprofit or association community. With Social Spaces, you can create unique gathering places that make sense for your community members. ThePort Network’s experience with Social Spaces goes far beyond the standard “social group.” ThePort’s Social Spaces not only match your constituents’ interests, they are logically linked to your organization’s fundamental objectives.

 
Chapters, Committees, Executive Officers, and Fundraising Teams are all good examples of productive, task-oriented Social Spaces. In addition, committee gatheringSocial Spaces can be customized with unique names, descriptions, profile fields and taxonomies. As an added feature, Social Spaces can be public or private. For example, Restaurant Facility Management Association (RFMA) has created private committees within its community where designated officials interact and work on association business.

Social Spaces serve as important community hubs and attract like-minded members who can communicate, share documents, along with a variety of content. Every Social Space has its own blog, photo album, video gallery and comments that stimulate user engagement and activity.
ThePort Difference: ThePort Social Spaces is the only social media technology that lets you define and create 100% unique gathering places that make sense for your members and constituents.

In real-world use, ThePort Network clients are making the most of dynamic online destinations infused with Social Spaces activity. For example, in Climate CrossroadsSierra Club’s Climate Crossroads community, members flock to Social Spaces called Actions where they team up on specific environmental issues such as Plastics Pledge, Guerrilla Forestry and Letters to the President.

In a different type of Social Spaces use, United Church of Christ encourages members of its MyUCC community to create unique Groups that support church activities and collaboration. One group is designed for UCC clergy under the age of 40; another group, Advocates for Immigrants, dedicates its activities to promoting humane immigration reform.

Harnessing the power of geography and a sense of belonging, many Lee Enterprises’ newspaper-linked online communities make Neighborhoods prominent Social Spaces for their members. For instance, The St. Louis My STL TodayPost-Dispatch MySTLToday community features a landing page with over a dozen possible neighborhoods to join. The landing page is complete with display ads from local advertisers.

If you would like to learn more about the real-world benefits being realized by nonprofits and associations with online communities, please click here.

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